Brazil's Top Virtual Fitness iOS Apps Q1 2021 Performance Overview

In the first quarter of 2021, Brazil's iOS platform saw significant engagement with virtual fitness applications. Sensor Tower's data gives us a glimpse into the trends of these health-centric apps.

Strava: Run, Bike, Hike experienced a rise in revenue, peaking at $21K in late February before settling to $13K by the end of March. The app's downloads showed a similar pattern, with a surge to 19K downloads in late March. Weekly active users fluctuated, starting at around 226K and reaching a high of 217K in the last week of March.

For 30 Day Fitness - Home Workout, revenue saw a steady increase, ending the quarter at roughly $4K. Downloads spiked to 15K in late January, followed by a gradual decline to 11K by the end of March. Weekly active users peaked at 34K in mid-January and experienced a slight dip to around 29K by the quarter's close.

Zepp Life (Formerly MiFit) showed no reported revenue but maintained a steady download rate, starting at 9K and ending the quarter at 7K. The app's weekly active users started at a high of 450K, with a noticeable decrease to 363K by the end of March.

Home Workout - No Equipments saw a rise in revenue throughout the quarter, reaching $2K by late March. Downloads followed an upward trajectory, starting at 4K and peaking at 10K in mid-March. The app's weekly active users began at 58K and ended the quarter slightly higher at 59K.

Lastly, Running Walking Tracker Goals generated a modest revenue, with a notable peak of $2.1K in late March. The app's downloads saw a significant increase, from 4K to 9K in late March. Weekly active users showed growth, starting at 24K and reaching 32K by the quarter's end.

For more insights into the performance of virtual fitness applications and other market data, Sensor Tower provides detailed analytics and trend reports.